Won't You Be My Neighbor?

Article featured in the Residential Specialist Magazine 

Won’t you be my neighbor?

Imagine a grown-up version of Mr. Rogers’ Neighborhood, and that’s what Roger Morris, CRS, REALTOR® with Coldwell Banker Bain in Seattle, has done. “I wanted to do more than post property videos, which is what a lot of agents do,” Morris explains. “So I had this idea for On the Road with Roger. I’m in my car with a videographer, driving through different Seattle neighborhoods, and I talk about what makes the neighborhood unique.” The key, Morris emphasizes, is that “the neighborhood has star billing and I’m on camera a limited amount.”

  1. Each video follows a four-part template and a two-minute limit.
  2. Morris identifies himself and where he works.
  3. The featured neighborhood is geographically identified.
  4. Brief vignettes zoom in on unique neighborhood attributes.
  5. Not everything is filmed from the car. “For a portion of each video, I try to be out of the car, showing unique features of that neighborhood. I usually start and end the video from inside the car, and in between I am showing the lake, park or neighborhood feature, being part on-camera, part off-camera,” Morris says.